Our Story

Skiing Is Easy started with just 20 t-shirts. Not to sell them—we just gave them out to the crew. It was all about having fun on the mountain. 

From a catchphrase of a bunch of 20-something year old ski bums. It has since evolved into a lifestyle, a community run on yelps and yeews from the chairlift, high fives on deep powder days, and the occasional fireball shooter. It represents a group of people who find peace at the top and a party at the bottom.

'Skiing Is Easy' encourages people to take more sick days, hit that new line, and create stories worth telling for years. We hope to grow together, pushing ourselves and others to make more time for the things we love, both on and off the mountain.

Thank you for supporting our small brand—it means the world to us!

Jace & Val