Our Story

We started with 20 "Skiing Is Easy" T-shirts. We didn't sell them. We just gave them out to friends... Because skiing is about having fun with your buddies on the mountain, nothing else."

Skiing Is Easy was born in the heart of the Rocky Mountains. Originally,  the go-to catchprahse of a handful of 20 something ski bums, Skiing Is Easy has grown into a lifestyle.

It's a community run on yelps and yeews from the chairlift, high fives on deep powder days, and the occasional fireball shooter.t represents a group of people who find peace at the top and a party at the bottom.

Skiing Is Easy encourages people to take more sick days, send that new line, and tell tales for years to come.We hope to grow together as we push ourselves and others to make more time for the things we love, on and off the mountain.

Thanks for supporting our small brand! It means the world to us!

Jace & Val

Alec with the OG tee, spring 2022

Jace in Argentina, Summer 2023